Many people believe that designing a leaflet is a simple task can be carried out by inexperienced. One of the most frequent errors committed by representatives of small and medium enterprises is to entrust the development of their brochures to amateurs or attempts themselves. Es importante tener en claro que el diseño de dípticos es un saber específico y complejo con el que sólo cuentan los diseñadores gráficos profesionales. It is important to be clear that the design of leaflets is a specific and complex to know that the only professional graphic designers. Así, si Ud. So if you want pieces truly effective, should not hesitate to hire experts, since they are at once with a large chart and knowledge with a huge creativity. Thus can make eye-catching brochures and truly representative of the corporate identity.
Here we target the central criteria that take into account when designing a perfect diptych, and allowing the plane harmoniously articulate verbal and visual to obtain brochures excellent level. Remember that to the public a diptych quality is synonymous with the quality of a company. With the information we give you on this page understand everything that the designer puts at stake in their work.
1) Message corporate
A good diptych is one that, once seen and read can be summed up in one sentence blunt, that is, one that has an unmistakable message. In the initial phase of design is essential that the designer along with the company staff to communicate fluently with simplicity to define the corporate message: what was meant by the company to its audience through the booklet. Through products, services, promotional material available and advertising campaigns and made the designer can be a more complete profile of a company. Anyway, the main thing is to capture the message that we want to give in a booklet given consistent with the idiosyncrasies of the organization. Sometimes the designer should be responsible for renewing the corporate message, to make it more current and consistent with the present institutional characteristics.
The message is the corporate basic idea behind a wallet, and hence be seen both in the components graphics (images, lines, shapes, colors, backgrounds, etc.) as in the verbal content. In the case of a company car, his message can be "built cars more resistant to everyday use," which should be developed in the visual elements and text. The message has to synthesize the most important corporate values.
2) Public Arrival
A good design brochures always takes into account the intended destination. Carry out a leaflet without defining precisely the general public or making it too will fail completely brochure because nobody will feel particularly questioned. The professional designer is responsible for knowing exactly the kind of people it seeks a firm, taking into account variables such as membership cultural, social stratum, education level, age group, gender, interests and profession. With these considerations can develop a brochure with which the public indicated sits nearby, thus ensuring that the people they want to convey the message to identify with the company in question. We guarantee that a leaflet designed for their target will be retained by them, no doubt.
Since the text of a leaflet plays a central role, will dedicate a special section. We invite you to read it.
4) Typefaces readable and stylish
Given the central role that has the text in a diptych, one of the most important tasks is to choose the designer or the appropriate fonts, according to two basic criteria. The first is readability. It is crucial that the letters are easily distinguishable in any size, so fonts are the most desirable classic: Swiss, Bodoni, Times, for example. The fonts of "fantasy" often have problems of readability, even though sometimes visually attractive. For the text can be read it is necessary that the color of the words contrast with the background, as if the colors are very similar, it generates a lot of confusion.
The second criterion for the selection of fonts is the profile of a company. According to this, more traditional or more modern one can choose between serif fonts with (those whose letters have endings, such as Times) or without serif fonts (whose lyrics are simple and stripped, such as Arial). To highlight parts of the text is advisable to use the various styles: bold, italic, underline, etc.. But not to use many different fonts as well because only creates visual chaos.
5) Images attractive and relevant
A leaflet is primarily a marketing tool whose objective is to sell products and services from one company. To do so, as well as a persuasive and interesting text, it is imperative to show striking images that capture public attention. The designer is responsible for selecting a limited number of photographs and / or illustrations on quality of products offered, to create a small catalogue, really useful to the recipients. It is important not atiborrar a diptych of images, but just present the number of pictures or drawings, always related to the activities of an enterprise. People always want to know about a company, that's why an excellent idea is to show pictures of staff, building and facilities in general. The corporate logo can not be absent, as it condenses to a company as a whole. In some cases you may choose to abstract images for the wallet, especially for companies engaged in little tangible tasks.
6) Layout of the panels
One of the central features of a diptych is his organization on four faces or panels. The graphic designer is responsible for thinking brochure as a whole, where the outer edges and interiors have the same aesthetic. The uniformity allows graphic image of a company is recognised by the public and is stored in its memory. Anyway, each panel can be designed with a touch of originality to desta car different aspects of the information provided. The front of the leaflet should be truly captivating, memorable and evocative, so that people wish to continue reading it. How immediately capture the attention of the public?. Nothing better than a striking image linked to the company's activities as well as a brief phrase and clear. Of course, the logo can not miss in the face of the booklet.
What the reader will find when opening a wallet?. The two sides internal distributed the text of the brochure, organized paragraphs, titles, captions and cartoons, and also have tables, boxes, diagrams and all those elements that facilitate reading. The leaflets that act as catalogs include pictures, descriptions and prices of products and services. The back panel is intended especially to the legal information about the company and contact details. Two general guidelines in designing leaflets to be observed are: firstly, to establish a single graphic style in different faces, on the other hand, maintain the simplicity and leave enough blanks.
7) Using colors
One of the first things that the designer needs to know is the number of colors that will print a leaflet. This allows you to develop a design suited to the chromatic possibilities. As a general is always important to choose colors that best represent a company, those present at the corporate logo, to fix in the minds of the public identity of the organization. Our team of specialists is now presenting some possible combinations of colors:
The full-color printing is very striking and has become accessible with the years. Some options are:
-Contrast between strong and soft colors: the diptychs can carry funds in quiet colors, to relax the hearing, and, conversely, very attractive colours to call attention to some parts highlighted. For example, a good combination is to use a clear sky for the background and an orange for strong lines, boxes, bullets, titles, etc..
-A touch different: for special diptychs can be used exclusive Pantone colors, such as fluorescent, pastels, gold and silver. A touch with some of these colors really makes a difference.
-Monochrome: to save costs many companies choose to conduct a diptych in a single colour, more representative of a company, usually elected corporate logo. Throughout the entire brochure uses the same color in its different variants.
White and black
This option is the most convenient ways of reducing costs as much as possible. White, black and gray may also prove effective with a design professional. It may appeal to a modern style or, conversely, an old style.
8) Forms bending
The conventional way of folding the leaflets is in the middle, as if they were books. This way of bending is the most used by its convenience to translate brochures and because the public is accustomed to books. But designers often seek other folds to make a wallet a piece most original. The piece of paper can be folded like a napkin, and the sides can agree or not one over the other. Also on paper can be folded like a book, making the panels do not coincide with each other. In addition to folding, the designers also played with the vertical or horizontal orientation of the design.
9) Paper Type
Choosing the type of paper they are printed brochures is crucial for two reasons. Firstly, because of its quality depend on the time of life, namely the strength of leaflets (which, it must be remembered, are pieces designed to be consulted frequently by customers). And secondly, because it will depend how the design will be done by the graphic designer. All of this effort expert may be frustrated if the leaflets are printed on paper of poor quality. For these pamphlets recommend using paper or cardboard illustration of a weight of 80 or # 100 #, and finished with shiny or matte. If the paper is termination lucirán spectacularly bright colors and flashy, while if the termination is not matte colors highlighting both, but the text will have a perfect legibility.
10) Laminates protectors
The laminated, a layer of plastic or foil that is coated with the paper already printed, is an excellent way to give more strength to the role, especially in the cards. You can opt for laminated shiny or matte, both with the same effects as described earlier terminations. One of the advantages of using laminated paper is that prospectuses are really very striking. But it also makes the leaflets, especially those that operate as catalogues, endure for a long time in the hands of customers.
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